E3 Content Strategy provides content consulting and content development services at every stage of your project. We can focus on one particular project stage or activity, or design and implement a comprehensive content strategy. It’s up to you.
What message do you really want to convey to your customers? How can you do that effectively? How can you move from where you are now, to where you need to be? How can your content and communication channels support your business goals? Establishing a content strategy helps you to objectively evaluate your content, set strategic and measurable goals, develop effective content, and manage your content processes efficiently.
In other words, it creates rewarding conversations and relationships with your customers in a way that makes good business sense.
Get your message out, effectively and efficiently. We make sure that your content speaks to your audience, reflects your branding, and is clear and professional.
How effective is your website? We evaluate your website (or other online communication product) against industry-standard usability and content criteria to make sure that it works well for your customers and accurately communicates your message and brand.
Not sure where to start with your web redesign? Not even sure what content you already have? We audit your web content to find out what content you already have, how effective it is, and what’s missing.
What are the competitive standards and opportunities in your industry, in regards to online communication? We work with you to establish the most effective evaluation criteria as we assess your competitive landscape.
Want to know what your customers are thinking? We can conduct focus groups, card-sorting, online surveys, one-on-one usability studies, A/B content testing, or rapid-iteration design testing to help you find out. We typically focus on content, usability, and business-goal criteria.
What's an easy, fun, and affordable way to bring customers into the development process? Detailed customer profiles and engaging personas will help you to effectively focus your website and reduce time spent debating over whose opinion is "best". Let your customers decide!
Information architecture is the basic structure and labelling of your website, and information design is the way that your information is presented. We integrate content into the web design process so that you actually get what you need – a great site that supports and enhances your key messages and brand.
Get the most out of your content-development project or new content-process implementation. We provide consulting and project management services to help you meet your project goals on time, on budget, and with measurable success criteria.
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