Good Content, Good Business

E3 Content Strategy helps businesses to create online content that works.

Content is critical to the customer experience. Customers read it, share it, talk about it, and contribute to it. It can be a bunch of different things, but it’s always the basis for your customers’ decisions, and their decisions can make or break your business.

We don't just write web content. We get to know your business and your customers. We research, plan, design, evaluate, develop, and test content.We find ways to cut content costs and raise content quality. We identify quick-fixes and long-term solutions to make your content strategic and effective.

We shape your content to create great experiences for you, and for your customers.

Give us a call, we’d love to hear from you.

What We've Been Writing About:

Content Strategy Deliverable: The Content Heuristic Review

One of the best ways to get an initial picture of content strengths and weaknesses is through an expert review. Also known as a heuristic review, or a content scorecard, the expert review shows how well your current content stands up to industry standards and best practices.

Read more, and see our sample report >>

User-centred design and its process

In Theresa's last post, Integrating Usability & Content Strategy: Series Kickoff, she briefly discussed what usability or user-centred design is. This post, the second in a series of posts, gives you an introduction to user-centred design and the process for approaching a user-centred design project. Read more >>

Text is not an ugly step-sister! What web writers can learn from technical communicators

It's no secret that there's more than one way to present information online. In fact, there's a dizzying array of ways. But this article isn't going to address videos, podcasts, presentations, infographics, or any of the other sexy communication methods that are important to engage and entertain your audience. Because text-based web pages still makes up a large part of the communications online, and will for many years to come. And most text-based web pages still really suck. Read more >>