5 No-Fail Marketing Tips For Motivational Speakers

Do you want to know how to achieve fame and respect in no time? Apply these five no-fail marketing tips for motivational speakers, and see the difference.

1. Join organizations for public speakers.

Motivational SpeakerThese organizations have a lot to offer, especially for novice motivational speakers who are just starting to build their contact lists. You can gain important contact information of event organizers, producers, publishers and editors, marketing experts, and other speakers who can help you get a jump start for your career. Some professional organizations also give out (sometimes sell) marketing leads from past events, which you can use for your own marketing strategies, such as email marketing.

From the audience’s point of view, motivational speakers who belong to a professional organization are more credible and serious about their profession. Try American Speaker Bureau, Professional Speakers Guild, and National Speakers Association. You can also join Toastmasters International, not as a member, but as a possible resource speaker or adviser.

2. Tap other media.

Traditionally, tapping other media is a way for speakers to make more money by receiving additional professional fees and selling other merchandize. Nowadays though, it is seen as a showcase of expertise and measurement of popularity.

Writing a book can grow your fan base by 10-folds because authorship is considered another expertise of its own. In fact, all the most successful motivational speakers in history have had their own share of bestsellers.Nevertheless, it may not be easy to get a publisher without building your reputation as a speaker first.

As an alternative, you can self-publish or sell eBooks, although it is generally considered less credible. It may be received more positively if you’ll sell eBooks, along with other merchandizes, through your own website. Marketing your website to improve traffic is another matter though.

When given the chance, contribute to websites, blogs, and print media to increase exposure and earn new audiences. The reach of newsletters should never be underestimated as well. Also, don’t forget to post your videos on YouTube, MySpace, and other similar video-sharing sites for viral marketing.

3. Improve social media presence.

Motivational SpeakersAside from the bigger audience and their potential for viral marketing, social media give the chance to present yourself as someone approachable and friendly. By making yourself relevant as well, you can tap a younger audienceto fill in the continuously graying audience. Your goal here is to build rapport and research about their needs and demands as well.

4. Make a podcast and conduct a webinar.

You can widen your reach by giving your followers the chance to watch and listen to you without having to attend your events. You won’t lose money with it because you can still earn from podcast sales and webinar registrations (although podcasts are now usually given as supplemental materials for other sold products or services).

Podcast is basically the audio version of your eBook or the recorded version of your speech. Webinar, on the other hand, is you delivering a speech online. These two can become lucrative sources of income, especially webinar, which is increasingly gaining popularity due to its convenience. Your written materials can also be put into good use here.

Nevertheless, you need to hire your own team of technical and marketing experts if you want to push through a career in webinars (which can even be your own main source of income).

5. Prepare a media kit.

A media kit is an “information package” that you can distribute to media outlets and other personalities interested in knowing what you do and what you can offer. You can also send this to editors and bloggers when trying to get publicity or a contribution published.

This is composed of a biography, resume, FAQs of your career, press release, contact information, and if available, sample speech or excerpt of published work. Some motivational speakers put it in their websites as a downloadable file for everyone who is interested. Either way, it makes writing about you easier.

3 Important Things to Know about GW501516

By the time you finish reading this, you would understand the importance of GW501516 as a tool in biomedical research. You will also discover the reason why drug companies and athletes show great interest in this product.

What is it?

GW501516GW501516 also known as GSK–516 or GW1516 is the name of the drug initially discovered by Glaxo Wellcome in 1992. It is a peroxisome proliferator-activated receptor delta (PPAR-δ) agonist developed for drug use and was said to be a potential treatment of dyslipidemia, diabetes, obesity and cardiovascular diseases. As a PPAR-δ modulator, it is said to work at the gene level and act on NHRs or nuclear hormone receptors that are involved in lipid and glucose metabolism. It is also believed to affect the skeletal muscle metabolism and thus, could enhance the performance and endurance of the subject or whoever takes certain dosage of the substance.

What does it do and how does it work?

Glaxo Wellcome began their phase I trials on the substance as a possible treatment for hyperlipidemia on 2000. The potential of GW501516 as a performance and endurance enhancer was shown in a 2004 research paper wherein the dosage of the substance given to laboratory rats were substantially higher than the dosage given by Glaxo. The compound is said to have increased the endurance of the rats and that they have more endurance-type or type1 muscle fibers. Since PPAR-δ is a transcription factor which works at the gene level, having more PPAR-δ translates to a broader range of developmental, physiological and biochemical outcomes.

The rats that were practically doped with the substance displays an endurance that’s substantially on a higher level than of normal laboratory rats. In the 2004 research paper, it’s shown that the doped rats could outrun normal laboratory rats up to three times in the treadmill.

In addition to boosting endurance, regulation of fat metabolism and an increase in muscle gene expression are other potential functions of this substance. When combined, the effect of these various functions implies that the subjects, in this case, the lab rats, are more resistant to obesity despite a high fat diet.

Human Effects and Risks

In the 2004 research paper, the doping of the substance was done in the rat embryo so the effects were not really directly applicable to adult humans. Although the research showed that if the substance was activated in a normal adult lab rat, same gene expression effects could be observed as in the doped lab rat that was genetically altered. This, however, did not provide evidence that the substance could improve and enhance performance in adult rats.

Setting its alleged effect in endurance aside, GW501516 showed a great potential as a medication for obese patients. This is the reason why many pharmaceutical companies are interested in this substance.

Before Glaxo Wellcome abandoned the product in 2007, it was reported that they completed up to two phase II clinical trials.

The company dropped the research and development of the substance because of the increase of susceptibility of the subjects to acquire cancer. The rats that were given the substance for two years resulted to a significant risk of developing cancer. The implication of these findings to a human adult at present is still not clear.

The substance is available online as a tool in biomedical research. Although known for its risks it is also sold as a supplement, under the name Endurobol, taken by athletes and body builders.

Summing everything up, GW501516 has the potential to improve performance and enhance endurance in aerobic sports as evidenced by animal studies. No reliable studies demonstrate that the same effect could be achieved on human applications. Also, long term use of the substance can increase the risk of developing cancer. However, this does not elude the fact that this substance, like other drugs and compounds that can modify cell function, creating great potential in discovering medical breakthroughs.